Peck’s Pickled Peppers is a family-owned business based in the Hudson Valley and was established in 2019. Specializing in pickling peppers, such as Hungarian Hot Wax Peppers and Hot Portugal Peppers. They began their business in their backyard with their annual make-your-own pickling party and have steadily grown their business.
Peck’s Pickled Peppers wanted a relaxed, fun, and family friendly brand that would stand out on the shelves against their competition. I created a whimsical logo with custom, hand-drawn lettering that fills the shape of a Hungarian Hot Wax Pepper and is paired with a sans serif font. I then created fun characters for each owner that are carried throughout the branding from their business cards to their labels. This keeps the brand personable, fun, and approachable. The bright colors grab the attention of any shopper surveying a grocery store aisle.
