Amthor International is a family owned and American Made truck tank manufacturing company that started in 1928.The company has grown to the largest truck tank distributor in America and have a wide variety of tank trucks including refined fuel, vacuum, portable restroom, propane tanks, etc.
Amthor International needed to update their website to reflect their modern business principles, while still highlighting their family history and American made values. The goal in mind was to seamlessly promote the sale of their truck tanks and I wanted to emphasis a clean professional portrayal of their product. Wanting to elevate the design, the key was to embrace their established brand yet modernize their new brand style guide. Their new website uses white space balanced with large images and thin golden strokes that bring attention to important information.
Amthor International wanted to have a fun and light hearted approach to promote their portable restroom tank truck. Collaborating with their marketing director, they came up with a game app idea called Dump-n-Drive. The goal of the game is to deliver your potties to the transfer station without losing any of them or running out of fuel. I designed the majority of the illustrations within the game app and created the logo along with marketing materials.
